Actionable insights about
marketing to developers

Guides, examples, newsletter, and advising for dev tool founders and dev marketing practitioners

Guides, examples, newsletter, and advising for
dev tool founders and dev marketing practitioners

Developer Avocadocs vs Developer Markepears

👋 Hey I am Kuba
CMO at neptune.ai
Dev marketing advisor

David Barton
Head of Content Apify

"Jakub immediately got to the heart of our concerns.

Especially the unique challenges of crafting a marketing and content strategy for a developer audience."

Maria Hayat
Marketing Manager Apyhub

"A strategy session with Jakub helped me understand where we were on track, where we needed to think and adjust, along with brand new insights and a way of looking at things.

Highly recommended."

Arjun Iyer
Co-founder & CEO Signadot

"Kuba understands the essence of developer marketing and is able to distill ideas and concepts so it’s customized to a specific business/product.

His advice has been very helpful in guiding our marketing efforts."

Hey, I'm Kuba

Developer Markepear Kuba

I am a CMO of a dev tool startup called neptune.ai.
Grew (with) it all the way from 0 to Series A.

Developer marketing is my jam. Here, I said it.
I want to make dev marketing awesome (for the first time).

Let's connect on Linkedin, or Slack.

If you'd like to work with me, I do 1:1 strategy sessions, teardowns, and longer-term advising.

"... just a gold mine..." and other 100% on point
comments from practitioners

Itay Oved
Senior Growth Marketing Manager SmartBear
Zevi Reinitz
Head of Product Marketing Livecycle
Vijay Sripada Gururagavendran
Growth Lead FastPIx
Sarah Morgan
Head of Product and Customer Engagement Scout APM

"Thanks so much for your time and all the thoughtful feedback coming from the workshop.

I feel like we are in a much better place to start our website rebuild. "

Julia Prus
Head of Marketing UXPin

"Your guidance, audit, delving into details, and feedback cleared up many of our doubts and provided a lot of insights!


Thank you very much for a truly thorough workshop and audit."

Anna Szemiot
Marketing Specialist websight.io

"Straight away, Jakub just 'got' what our product was about.

Gave me a ton of actionable insights and strategies I can actually use. Nailed it!

Seriously, don't think twice about reaching out to him."

Jeff Richmann
Consultant Estuary

"Jakub has been instrumental in helping us learn to communicate with OUR technical buyers.

Succinct and specific advice based on his own empirical observations!"

David Barton
Head of Content Apify

"Jakub immediately got to the heart of our concerns.

Especially the unique challenges of crafting a marketing and content strategy for a developer audience."

Todd Densmore
Solution Engineer Instruqt

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Emily Halleran
Developer Relations Engineer Clovyr

"The strategy session we had with Kuba was incredibly insightful and useful for us.

He provided many solutions and suggestions that were curated to exactly what we are trying to achieve.

The wealth of knowledge and expertise he possesses is extensive and not easy to come by in this space. "

Megan Bruce
Director of Product Marketing Stacklok

" Jakub, thank you so much for the comprehensive list of resources after the session!

I really valued your guidance on Thursday; I've already made some changes to our website based on your feedback.

Thanks again for your help and for your great newsletter as well."

Maria Hayat
Marketing Manager Apyhub

"A strategy session with Jakub helped me understand where we were on track, where we needed to think and adjust, along with brand new insights and a way of looking at things.

Highly recommended."

Roman Kałkowski
Head of Marketing Unleash

"Newslepear is a game-changer if you are marketing to developers!"

Elizabeth Woolf
Communication coach for engineers Woolf Communication

"Kuba is a wealth of knowledge - both in strategy and tactics. In less than 60 minutes he changed my business strategy for the better.

Implementing his strategies created four customer leads in 10 minutes VS one lead every 3-5 days. He is a fantastic advisor."

Alex Zdanov
Newsletter Curator and Writer A Byte of Coding

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Pablo A. Macias
Senior Growth Marketing Manager AuthZed
Eyar Zilberman
Co-Founder, Chief Product Officer Datree
Orian Roturier
Head of Growth & Demand Generation GitGuardian
Rabia Ahmed
Developer Marketing Pullflow

Alex Harris
Founder Adadot

"He is thorough, methodical and knows the space like the back of his hand.

If you are looking for true developer marketing insights instead of the generic advice almost everyone else seems to be offering, he is your person!"

Sohrab Hosseini
Co-founder Orquesta

"Jakub really took the time to help. He pushed our thinking, challenged our assumptions, and followed up with great resources to apply the improvements in practice"

Tomasz Dudek
AWS Community Builder

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Jack Bridger
Host of Scaling Dev Tools podcast

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Great to see <a href="https://twitter.com/JCzakon?ref_src=twsrc%5Etfw">@JCzakon</a> get to number 1 on Hacker News with this article <a href="https://t.co/Za9QpNlunB">https://t.co/Za9QpNlunB</a></p>&mdash; Jack Bridger (@jacksbridger) <a href="https://twitter.com/jacksbridger/status/1550529563004125184?ref_src=twsrc%5Etfw">July 22, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Vera Tiago
Manager, Developer Advocacy OutSystems

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">This article is gold, <a href="https://twitter.com/JCzakon?ref_src=twsrc%5Etfw">@JCzakon</a>! Great advice on Ads for Developers and Developer Marketing. <a href="https://twitter.com/hashtag/developermarketing?src=hash&amp;ref_src=twsrc%5Etfw">#developermarketing</a><a href="https://t.co/mWhvWzoUry">https://t.co/mWhvWzoUry</a></p>&mdash; Vera Tiago 🥑 (@veratiago) <a href="https://twitter.com/veratiago/status/1507997260487012352?ref_src=twsrc%5Etfw">March 27, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Jack Bridger
Host of Scaling Dev Tools podcast

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">One of my favourite newsletters is Developer Markepear from <a href="https://twitter.com/JCzakon?ref_src=twsrc%5Etfw">@JCzakon</a>. Highly recommend checking it out <a href="https://t.co/ruUZQtlmcl">pic.twitter.com/ruUZQtlmcl</a></p>&mdash; Jack Bridger (@jacksbridger) <a href="https://twitter.com/jacksbridger/status/1583487176859607040?ref_src=twsrc%5Etfw">October 21, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Mumshad Mannambeth
Founder & CEO KodeKloud

"The strategy session was awesome.

I found you to be very knowledgeable in how marketing to developers works.

Also, a lot of great information was provided in the links after the session."

Matthew Conlon
Content Consultant Draft.dev
Rebecca Burd
Chief of Staff Clovyr

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Shawn @swyx Wang
Head of Developer Experience Temporal

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Not sure whether to be proud or mortified that a single tweet from me spawned an in depth breakdown of the <a href="https://twitter.com/supabase?ref_src=twsrc%5Etfw">@supabase</a> meme machine by <a href="https://twitter.com/JCzakon?ref_src=twsrc%5Etfw">@JCzakon</a>, that is now being torn apart on The Orange Website<a href="https://t.co/kzE7W6Jywt">https://t.co/kzE7W6Jywt</a></p>&mdash; swyx 🌉 (@swyx) <a href="https://twitter.com/swyx/status/1557416489887621128?ref_src=twsrc%5Etfw">August 10, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Katie Wasilenko Miller
Developer Marketing Leader | Advisor ex Google, ex Slack, ex Asana
Stefan Avram
Co-Founder & Head of Growth WunderGraph
Jérémy Lanfranchi
Growth Manager GitGuardian

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Jordan Chung
Co-founder Krunch

"Kuba has done a fantastic job covering the key topics that a developer marketer should be concerned about, how to get started in the field, best practices and where else to find more resources and support!

Most importantly, he is very inclusive and welcoming!"

Francisco Pazaglia
Content Lead Cubbit
Arjun Iyer
Co-founder & CEO Signadot

"Kuba understands the essence of developer marketing and is able to distill ideas and concepts so it’s customized to a specific business/product.

His advice has been very helpful in guiding our marketing efforts."

Armend Avdijaj
CEO and co-founder Stealth startup in data streaming infrastructure
Jake Page
Devrel Glasscube
Khushi Lunkad
Growth Marketing Toption

"This was the most no-nonsense, information-rich session I’ve ever had.

Kuba knows his stuff and shares it through a firehose!”

Mark Green
Founder Shepherdly
Matthew Henderson
B2B SaaS Digital Marketing Sentry

"Our marketing team here at Sentry loves your newsletter"

Gilad Kleinman
Co-Founder & CEO Epsio

"We saw some major improvements regarding the sign ups for our product.

It was probably one of the most insightful conversations I had in the past few months.

Not many people, as Jakub does, have both a broad understanding of the field and the ability to delve deeply into the specifics of what we do and need".

Sefa Oruc
Marketing Engineer infrastack.ai
Yash Khandelwal
CEO, Co-Founder Dashwave
Recep Kutuk
Senior Product Designer Refine

"Jakub's suggestions in our sessions were very reasonable and accurate.

His insights made a significant impact on how we present our content and we're very satisfied with the final output."

Charles Andreo
Director of growth and demand Code Intelligence
Josh Krakauer
CEO Sculpt – B2B Social Media Agency
Sefa Oruc
Marketing Engineer infrastack.ai

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Alex Rapp
Growth Marketing Clerk
Matthew Conlon
Content Consultant Draft.dev
Gokul Kailasam
Product Marketing Manager api.video
Roman Kałkowski
Head of Marketing Unleash

"One session with Jakub revealed quick growth opportunities in our market and provided an awesome cheat sheet for further strategy development.”

Jacopo Tagliabue
Creator of RecList / Professor at NYU

"I used to hate all marketing content, then I discovered developer markepear, and my world has not been the same since!"

Alberto Grande
VP of Marketing X-team

"I've been following your newsletter and LinkedIn profile for a while now.

I love the content, thank you for sharing your insights with us!"

Ronan McStravick
Program Director Product Marketing Alliance

What is this marke "pear"?

Ok, developer advocates are avocados.
Dev marketers are similar but completely different.

And we deserve the same amount of respect and fruit references!

How about pears, developer markepears?

If you are with me, from today, proudly wear the pear emoji 🍐!

Developer Avocadocs vs Developer Markepears