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The idea behind this conversion play is to put an "Aside CTA" that is unrelated to the content early in the article.

And get that clicked.

But obviously, if you do that it will be pushy and intrusive.

So?

Nevo David from Novu shared this idea on one of the podcasts:

  • Put a small section right after the introduction
  • Add memes to catch attention and disarm the "I hate ads" reader (a little bit)
  • Make an explicit ask. Make it human and somewhat vulnerable

Btw, Nevo says that cat memes work best.

  • See the article
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