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Developer marketing blog
Deep dives, guides, and case studies of marketing dev tools
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Featured
How to market to developers on Twitter (learnings from 4 months of Supabase feed)
How to sell to developers (tldr: you don’t, sell to their boss)
Developer content marketing strategy (learnings from DigitalOcean)
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Guides
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Tips
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Tips
"How do you explain our product to other devs?"
Created on
August 3, 2024
Case studies
Why people on Hacker News comment without reading
Created on
July 27, 2024
Guides
Tips
How to create and audit your core developer journey
Created on
July 20, 2024
Tips
Devs evaluate, whatever your go-to-market motion is
Created on
May 21, 2024
Tips
What is an MVP of a dev tool website?
Created on
April 30, 2024
Guides
How to create a good dev tool comparison page
Created on
April 27, 2024
Guides
How to launch a dev tool on Hacker News
Created on
March 5, 2024
Tips
What should marketing do at each stage of the dev tool startup journey?
Created on
February 23, 2024
Guides
Developer marketing metrics (practitioners guide)
Created on
January 28, 2024
Tips
How to run dev market research quickly (with no product/users/audience)?
Created on
January 7, 2024
Tips
Who to address on the dev tool homepage?
Created on
January 6, 2024
Tips
How to prove ROI of developer marketing?
Created on
October 8, 2023
Tips
How to convert devs from the sandbox, demo, product tour experience to signups?
Created on
October 7, 2023
Tips
What should be on your dev tool landing page?
Created on
October 6, 2023
Guides
How to create actionable developer personas
Created on
August 13, 2023
Tips
How to test if what you created will resonate with developers?
Created on
July 23, 2023
Guides
How to sell to developers (tldr: you don’t, sell to their boss)
Created on
April 23, 2023
List
My favorite developer marketing channels
Created on
February 20, 2023
Guides
How to create value proposition for developer tools (with 20+ examples)
Created on
January 28, 2023
List
My go-to developer marketing agencies, advisors, and consultants
Created on
December 28, 2022
Guides
Case studies
How to market on Hacker News (learnings from Tailscale)
Created on
December 14, 2022
Case studies
Developer content marketing strategy (learnings from DigitalOcean)
Created on
October 29, 2022
Guides
Guide to the developer audience (based on insights from devs on Hacker News)
Created on
August 7, 2022
Case studies
How to market to developers on Twitter (learnings from 4 months of Supabase feed)
Created on
April 18, 2022
Guides
GitHub Search Engine Optimization (SEO): how to rank your repository in GitHub search
Created on
March 27, 2022
Case studies
How to create a landing page for developers (learnings from Auth0 developer portal)
Created on
February 20, 2022
Guides
How to advertise to developers: deep dive into paid developer marketing
Created on
February 15, 2022
Case studies
Developer marketing case study: Algolia
Created on
January 22, 2022
Guides
Branding developer tools: personality, tone, and distinctive assets.
Created on
January 8, 2022
Guides
How to announce a funding round of your dev tool startup
Created on
January 5, 2022
Guides
Branding developer tools: core company values
Created on
November 14, 2021
Guides
Made to stick storytelling
Created on
November 13, 2021
Guides
Branding developer tools: strategic narrative and brand story
Created on
November 6, 2021
Guides
Brand and brand awareness for developer tools
Created on
March 16, 2021
Guides
Developer marketing guide (by a dev tool startup CMO)
Created on
March 16, 2021
