Great all-text reddit ad from Latitude

Developer Markepear testimonials

Fantastic all-text Reddit ad from Latitude.

Dev ads are hard. Promotion on Reddit is harder.  Running a dev ad on Reddit that gets 50 comments and 90 likes is expert-level hard.

But folks from Latitude managed ūüĒ•

They used one of my favorite Reddit ad formats: all text.

Here is what I liked:

  • They start with who you are and what your product is. I love that they put it right in the title. Having open-source in the title helps too, it just makes you more trustworthy by default.
  • They introduce themselves as a technical founder. Makes it more likely to get comments as you are technical, you are a founder, you are a human (not a brand) so you will answer questions.
  • They apologize for the ad. Acknowledging that this is an ad makes people less combative.
  • They explain technically what it is. Use technical terms. It's very dev to dev.
  • They give ¬†devs an easy way to try it. And they chose Github, not their website. That is great. It makes it even more developer-centric. More trustworthy.
  • They ask for feedback and contributions. ¬†Not signups. And the more feedback they get (as comments) the more visible and trustworthy the ad will get.

Great execution. Chapeau bas Latitude.

  • See the ad
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