Fantastic all-text Reddit ad from Latitude.
Dev ads are hard. Promotion on Reddit is harder. Running a dev ad on Reddit that gets 50 comments and 90 likes is expert-level hard.
But folks from Latitude managed 🔥
They used one of my favorite Reddit ad formats: all text.
Here is what I liked:
- They start with who you are and what your product is. I love that they put it right in the title. Having open-source in the title helps too, it just makes you more trustworthy by default.
- They introduce themselves as a technical founder. Makes it more likely to get comments as you are technical, you are a founder, you are a human (not a brand) so you will answer questions.
- They apologize for the ad. Acknowledging that this is an ad makes people less combative.
- They explain technically what it is. Use technical terms. It's very dev to dev.
- They give devs an easy way to try it. And they chose Github, not their website. That is great. It makes it even more developer-centric. More trustworthy.
- They ask for feedback and contributions. Not signups. And the more feedback they get (as comments) the more visible and trustworthy the ad will get.
Great execution. Chapeau bas Latitude.
