Great Reddit post format

Developer Markepear testimonials

Nicely done Reddit post that went viral on r/MachineLearning.

Reddit dev communities are notoriously hard to market in.

You need to have something really valuable to say to that dev crowd.

But even if you do, it is so easy to screw it up and get trolled or downvoted for "obvious promo".

I know that from experience. So painful to watch.

This is a really nice example of how to do it right:

  • Start with an interesting, attention-grabbing but not yet a clickbaity title.
  • Say who you are and why you have something (new) and valuable to say here.
  • Go straight to the point, to the (technical) value. I like the obvious numbered list delivery.
  • Drop emojis, bolding, and extensive formatting if you want to "keep it real".
  • Make sentences short. Cut all the fluff. State your opinions and facts "as they are".
  • Do implicit CTA. Drop the explicit one but hint at something that those interested may want.

Try something like that next time you post and see what happens.

Obviously, it is nearly impossible to do when:

  • You have no real experience to share
  • You have nothing really valuable to say
  • You don't have opinions and/or facts on the subject

But then why would you even post something?

  • See post on Reddit
Browse 100+ examples like this ->
social posts
twitter

"Education focused" tweet format

campaigns
developer experience
copy
vs competitor
landing page

VS page format from Ably

copy

"CI" vs "Build" A/B test from Earthly

copy
developer experience
call to action
landing page
hero section

Header content CTA from Plaid

ads
social posts
reddit

Reddit ad format from ClearML

copy
developer experience
landing page
hero section

Axiom competitor-focused messaging

copy
campaigns
vs competitor
blog

Convex vs Firebase blog

social posts
linkedin

Linkedin promotional post of a library

ads
reddit
copy
social posts

Basic Reddit Ad from Kubero

ads
social posts
linkedin
social proof

G2 quote Linkedin Ad format from Algolia