Hygraph "bad reviews" YouTube short ad

Developer Markepear testimonials

I love this video ad format from Hygraph.

They are reading and reacting to bad reviews.

I saw this in B2C but not in the dev tool B2B. Love it!

So basically how they did that campaign is:

  • The marketing team finds bad product reviews.
  • Most of the reviews are technical and speak about some features.
  • Their employees (at least some devs in there) read them out loud on their phones.
  • They react to the reviews, typically explaining what the product does and why.
  • They serve it as YouTube short ads and link to the whole 5-minute video on their channel.

Through all that, you get entertained and learn something about their product. This is such a fun format to test out!

  • See the YouTube video
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