Start Free Pricing plan from CircleCi

Developer Markepear testimonials

Why not highlight your free plan?

Most companies highlight their middle paid plan saying it is "most popular".

First thing, yeah, sure it is your most popular plan.

But more importantly, most visitors will not convert to your paid plans right away.

So why not try and capture as many devs as possible on the free plan?

If they like your dev tool there are many things you can do to convert some of them to paid plans.

But if they leave that pricing page and go with some other free tool, you are not converting anyone.

@CircleCI highlights free and they are in the mature, competitive market of CI CD tools.

Idk, it really does make a lot of sense to me.

If people need more advanced features they will choose higher plans anyway.

But if they want to get things started with the basic plans they will choose free or go elsewhere.

I'd rather have them choose free than none.  

  • CircleCI pricing
Browse 100+ examples like this ->
copy
campaigns
hacker news
product launch

fly.io Hacker News launch description

developer experience
landing page

Before / After design from AhoyConnect

copy
hero section
landing page

Snyk narrow initial positioning

developer experience
github
hero section

GitHub Repository Readme.md design from Prisma

copy
pricing
developer experience

Retool pricing page copy

landing page
developer experience
call to action

Benchmark section on homepage from Astro

developer experience
landing page

How it works crossover from Mux

developer experience
copy
call to action
product tour
product led growth

Header CTAs from Mixpanel

copy
call to action
landing page
hero section

Great developer-focused CTAs from Plaid

campaigns
developer experience
swag
brand

Promo T-shirt design from GitGuardian