Is it better to do one big prize or many small prizes?
This is a decision you have to make when thinking about running a swag campaign.
Turns out that a ย small number of huge prizes can get you way better ROI on the same budget.
And NannyML has done it brilliantly here.
They are a monitoring tool and they give away monitoring setup.
This is something that actually can go viral. And it did.
7k likes on an event promo post to the dev audience.
I don't think I've ever seen 7k likes on a developer company post on Linkedin.
Ok, this is Github, but still.
This is a 26sec video where they go:
This is a job well done:
And they could have done:
This is how to promote an event. LOVED IT!
Dorky joke right?
But it does two very important things beautifully.
It gets a smirk (from some people) and when it does you know you just moved someone closer to your brand.
It has a clear CTA which is hard to do with joke-format ads.
This subtle call to conversation/check us out does the job.
Love it!
๐๐๐๐ฟ๐ฎ๐ฐ๐๐ถ๐๐ฒ ๐ฎ๐ฑ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐ณ๐ผ๐ฟ ๐ฎ๐ป ๐ถ๐ป๐ณ๐ฟ๐ฎ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐๐ต๐ฎ๐ ๐ฟ๐๐ป๐ ๐ถ๐ป ๐ฎ ๐๐ฒ๐ฟ๐บ๐ถ๐ป๐ฎ๐น?
Hard, but Run.ai did that.
Infra products are not "obviously cool".
There is no shiny UI, no happy people wearing your sneakers,
So what do you show on your ads?
First off, the rules still apply:
โข Catch your audience's attention
โข Say what you do in their language
โข Better yet, show how it actually does it
And Run.ai ai and MLOps infra tool managed to create a beautiful Linkedin ad IMHO:
โข They catch attention with the code visual
โข They say what they do quickly with "Dynamic Fractional GPU using One Command"
โข They extend on that in the post copy with an action-driven "Open Terminal -> Run Command -> Boom"
โข The code shows what it feels like to use the tool
โข And it shows you the result -> fractional GPUs
Job well done!
A great example of a quote-style ad.
I like it because:
Great stuff.
Make a {X} cry in 5 words or less.
Great Linkedin (or Twitter) post format.
This is one of those fantastic self-selecting mechanisms as well.
People who understand the joke are the people you are looking for.
You may get the exact people you want to follow your profile.
With a nicely targeted joke.
Love it.
A great example of a dev-focused Linkedin post format from Khuyen Tran ๐
What I like about this:
Just great job!
Memes are good top-of-funnel, awareness-type content.
Many companies use them on socials as they can "go viral".
But.
You need to either:
I like how Datree connects it to the product here.
They are a Kubernetes configuration tool and talk about exactly that here.
They do that with jargon too "k8", "config". When used well it can help you belong to the tribe you are marketing to.