Dev tool social proof examples

developer experience
call to action
social proof

Devy blog design from Bun

This is one of the more devy blog designs I've seen in a while.

It has this docs-like feel.

But is just a bit more fun and loose than most docs would allow.

Here is what I like:

  • smells like there could be value with code all over the place
  • shows visuals taken from another devy channel, Twitter/X
  • hints at social proof through Twitter/X engagement

And if your posts are code-heavy, then a docs-like experience is where you want to be anyway.

But you can spice it up with things that wouldn't fit the docs.

Like a Twitter/X embed or a meme.

developer experience
social proof

Case study format from LaunchDarkly

Looking for a good dev-focused case study format?

People tell you to follow a classic Hero > Problem > Solution > Results.

They tell you to show numbers, talk value, etc.

And it is true. Great format.

But packaging this for devs is hard.

For example, putting numbers in there, and framing it in a "save 28min every week" is a recipe for losing trust with that dev reader.

That is if you can even get those numbers from your customers.

I like how @LaunchDarkly solves it.

Hero section:

  • Change that customer saw (no numbers needed)
  • Additional description of the use case (this seems to be optional for them)
  • Before and After boxes with bullets (no numbers needed)
  • Clear customer logo

Case study body:

  • About: one paragraph about the company and use case
  • Challenge: why they started looking for a solution
  • Solution: why they chose their product
  • Results: what they got from it
  • They kept it short and focused on the team leader imho

They keep the content down to earth and devy but still frame it in a value-focused way.

I like that that they speak in the currency that devs care about.

Wasted time.

Before: "Took 2-3 weeks to ship"

After: "Can ship experiments every day"

The cool thing is you could actually use this  hero section format and then have a more technical user story below. By doing that you could speak to the why and how.

That depends on your target reader for this page of course.

Anyhow, I do like this format and I am planning to take it for a spin.

social proof
developer experience

Case study in a single view from Resend

Super short dev tool case study on a single viewport.

Many case studies follow a Hero -> Problem -> Solution -> Results framework.

Many try and do it on a one-pager.

But what @Resend did is next level and I like it.

Especially with devs, you want to be technical and succinct.

And Resend took all the possible fluff out of it.

  • They put a strong quote up top
  • They highlight the benefits for easy skimming
  • They explain the problems and results succinctly
  • They show who said it and make it more believable
  • They show the customer: logo/ name + what they do

I'd like to have some before or after probably or a stronger results (or pain) ) focused headline.

But I think this is great actually.

developer experience
social proof
landing page
hero section

Powerful landing page messaging from Flighcontrol

Simple and powerful messaging.

They say what they do. Zero fluff.

They make it easy for devs by explaining how they are different than (obvious) competitors.

They add a little developer-focused social proof.

social proof

V7 "testimonial" ad on Linkedin

It's a nice template for ads on socials.

So you have:

  • Value
  • Testimonial about the value/benefit
  • Person
  • CTA

Ideally, I'd make it dark to stand out in the feed and make the CTA about that value as well.

But still, great ad imho.

social proof
landing page
developer experience

Showing testimonials related to features from Appsmith

How to bring attention and trust to a feature section?

Add a testimonial.

Ideally, it should talk about that feature to make your message even stronger.

I like how Appsmith made it animated and it just makes you look.

And you read the testimonial and look at the feature above it.

Good stuff.

social posts
social proof

G2 quote Linkedin Ad format from Algolia

A great example of a quote-style ad.

I like it because:

  • Trust: it builds trust via G2 crowd reference and an actual person mentioned
  • Value/benefit: the quote talks about what the tool does and what is good about it
  • More trust: links to G2 crowd profile, NOT your page -> more trust especially when I don't know the brand yet

Great stuff.

social proof

Testimonial Video Ad from Teleport

Classic remarketing ad. But things are classic because they work 👇

Youtube remarketing is one of the most popular ways to stay top of mind with devs who visit your site.

Lots of devs spend time on Youtube so it is a solid match.

But, "buy now" style ads rarely work because if they wanted to try/buy they would have already.

They need something more.

That "more" is often trust.

They simply don't trust you, your product, and your company.

They don't think you are the real deal and will solve their problems.

But you can build that trust. And to do that you can use testimonial-style ads:

  • use case explained in the voice of customer/developer
  • real user sharing their story
  • clear product branding

That is it.

Show enough of these and % of people will trust you and convert.

developer experience
call to action
social proof

Sticky "star us on GitHub" from Posthog

OK, the best way of getting GitHub stars is by creating a project that solves real developer problems well.

I assume you have done that already and the metric that people love to hate ⭐ is growing organically.

What do you do now?

I mean you got to ask people in one way or another.

Many companies put it in their navbars or hello bars.

Posthog adds a sticky banner at the bottom of the page that follows you as you scroll.

It also shows a start count which at their size (11k + stars) acts as social proof.

You can close it and the next time you visit the page it will be off not to push too much.

I like the concept makes sense to test it out this way imho.

social proof

CircleCI video testimonial ad

Testimonial ads are a format that helps you move people from "I know what you are doing" to "I trust you enough to do business with you".

Video testimonials are even better.

You see the person who has a similar role that you do saying things about the product you are considering.

CircleCI did a solid job here.

And so if you are running remarketing to people who went to pricing but didn't sign up, or signed up to a free trial but haven't converted yet this is a good format candidate.

Just watch it.

landing page
social proof

Modal Community section

The main message you want to land on your homepage community section is:

"We have a big community of devs who love using the product"

🚧 That helps you tackle obstacles your dev reader has:

  • "is this tool any good"  
  • "do real companies use it in production"
  • "are there people who can help me when I hit roadblocks"
  • "where would I find others using the tool when I have questions"

💚 Modal solves it beautifully by going simple but smart:

  • Join our community header and a call to action to join Slack makes it obvious where users are
  • Wall of love style testimonials give a feel that there are so many users and they love it enough to share that with others
  • They all look like Tweets even though (I presume) some of them aren't. That is a nice trick to boost social proof. People give more value to social post testimonials.
  • They show a face, name, role, and company which builds trust and makes it obvious those are other devs (like me)

It lands the message that this section should land for sure. I really like it.

developer experience
social proof
landing page
hero section

Landing page header from MedusaJS

There are many things that I like about it.

  • A clear value proposition: Explains what it is: an open-source alternative to a well-known product Shopify.
  • Shows code and what the code does visually. Great product explanation.
  • Adds a social proof with "#1 JS ecom platform on GitHub:". When you have 16k stars you should use it!

Overall with very little effort, I understand what it is, and what it does.

And I can go and dig deeper for myself or spread the word with my circles.

developer experience
social proof
landing page

Social proof from TailwindCSS homepage

Understand who is reading. Add social proof that speaks to them.

Social proof is about showing people/companies who are similar to the reader that they got success with the tool.

Company logos can be good if your reader knows and likes those companies.
But if those are random companies, I am not sure how much value does it bring.

Devs care what other devs who use your product have to say about it.
That's why I like testimonials.

Not the crafted, clean ones with features and values.
But the real stuff. Real devs sharing real stories.

Bonus points for "Okay, I get the point" button copy.
It changes from "Show more" when you click.